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All You Need to Know About Influencer Marketing

December 06, 2018

If you know anything about digital marketing, then you know that influencer marketing has become an important part of it. It can offer a high ROI in a short period granted you know how to make it work. 

What is Influencer Marketing?
Simply put, influencer marketing is marketing with the help of “influencers” who are bloggers, social media users, youtubers, etc. followed by hundreds and thousands of other users. The main principle here is that when an influencer markets your product or brand, then they can “influence” the opinion of a large number of people about the same. Since their followers make their purchase decisions on the basis of their recommendations alone, when they talk about a particular brand, then a large number of their followers actually buy those products. 

Why do You Need Influencer Marketing?
Even though there are various ways to market a product which include digital ads, social media marketing, etc. influencer marketing is way ahead of them. Not only does it have the potential to boost sales easily, but it can also be used to create a positive brand image. This is because people trust influencers more than the brands as they have an emotional connection with them. So, when these influencers vouch for certain products, the followers are more comfortable checking out these products themselves.

How do You Get Started?
Influencer marketing isn’t as complicated as it sounds. You just need to find the right influencers i.e., influencers who share the same values as your brand and incentivize them to promote your products. There are many services that can help with the searching including BuzzSumo and Klout. As for the incentives, most organizations offer free samples or discounted products. Otherwise, you can simply offer appropriate monetary compensation to the influencers. 

Photo credit: on Visualhunt / CC BY

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