Video marketing is incredibly powerful. It’s dynamic and capable of sending across a lot of information in a short period. However, even though video marketing is quite effective, you can’t make it work unless you use the right ingredients.
There are certain rules that you need to follow which are:
1. Keep it Interesting
Whether you are creating a video for direct advertising or just for social media engagement, make sure that the content is crisp and interesting. You don’t have to make long videos if the content doesn’t demand it. What matters is that every second of the video should be captivating. This also means that you should avoid clichés and unoriginal concepts and experiment with different ideas of your own.
2. Try Storytelling
Rather than directly focusing on your products or services, try to create a story around them. You can show how your products are changing the world with an interesting story but try to keep it subtle. Otherwise, you can just share a story and place your product at the end of the video. Remember, direct and “on your face” advertisement can easily put off a viewer.
3. Learn Video SEO
Search Engine Optimization (SEO) is not for blogs and websites only, it can be used for videos too. So, when you publish your video at any platform, be sure to include relevant keywords in the title and video description. You should also add appropriate tags whenever possible.
4. Make the First 10 Seconds the Best 10 Seconds Possible
20% of your viewers will close the video within 10 seconds. So, if you are able to convince them to stick around till the 10th second, then chances are that they will watch the full video. The take away here is that by filling the first 10 seconds of your every video with top-notch content, you can greatly improve the overall performance of your video marketing campaigns.