No matter what kind of business you have, you can always use digital marketing. However, you must first understand how different platforms work and what kind of features they offer. For instance, if you want to gain traction on Facebook, then you must ensure that your business page has all the essential information.
The following are some of the elements of an effective Facebook business page:
Proper Vanity URL
Attractive Cover and Profile Image
Your page’s cover photo is a large banner that’s displayed on the top of the page. Consider it as your digital billboard which you can use to attract visitors. Similarly, the profile image is also important as it is shown as the thumbnail image in comments and messenger etc. So, make sure that the images you pick for these are of high-quality, have the right dimensions, and look attractive. If you have a logo, then you should use it for your profile image for branding.
Informative “About” Section
Don’t overlook the “About” section as it’s the best place to tell others what your business is all about. You can also share important details like contact numbers, email addresses, and timings when your business is open, etc. here.
“Very Responsive to Messages” Badge
If you respond to messages within 15 minutes, then Facebook puts a “very responsive to messages” badge on your page. You need it as it can encourage visitors to contact you immediately rather than check out other pages i.e. your rivals.
Digital marketing is incredibly powerful, but it’s quite challenging too. If you want the best results from your marketing campaigns, then you can consider getting a professional diploma in digital marketing
. It’s highly recommended if you are pursuing a career in digital marketing.