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How to Make the Most of Hashtags on Instagram
November 24, 2018
If you are one who knows anything about Instagram marketing, then you know that hashtags play a huge role in that.
Unfortunately, only a few budding marketers know the answers to the most important questions like:
- Should you use the most popular hashtags?
- What’s the ideal number of hashtags for each post?
- Should you use a branded hashtag?
If you don’t know the answers to these questions either, then don’t fret. In this blog, we will discuss the best ways to use Instagram hashtags.
So, let’s get started!
Using Business Profile
It’s highly recommended that you switch to an Instagram business profile as that gives you greater control over your marketing campaigns.
For instance, you check out “view insights” that shows the insights for different posts including the impressions from different hashtags.
Hashtags Quantity
Instagram allows you to use more than 40 hashtags in your account description. However, experts suggest that around 9-12 hashtags are ideal.
Finding Popular Hashtags
To get the best results from your Instagram posts, it’s important that you use the most relevant and popular hashtags. It’s also been observed that the more specific your hashtags are for different posts, the higher is the consumer engagement.
There are various ways you can find the top hashtags:
- Using Instagram’s search engine which allows you to find hashtags with keywords that are relevant to your brand
- Checking out the profiles of your competitors and the hashtags they are using
- Checking the hashtags used by major influencers
Creating Brand Hashtags
A brand hashtag is a hashtag that’s unique to your business. It can go a long way in building up a powerful brand and help users identify you easily.
Using hashtags properly takes time since there is no “one size fits all” strategy that you can use. So, keep at it and experiment as much as you can. You will achieve success eventually.
Photo on Visual Hunt
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