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What are Some of the Most In-Demand Digital Marketing Skills?

August 17, 2019

What are Some of the Most In-Demand Digital Marketing Skills?

It’s no secret that digital marketing has become all the rage today. This is because social media, emails, blogs, and messenger apps like WhatsApp have become extremely popular around the world and more and more companies want to reach their target customers through these channels.

If you want to establish a well-paying and rewarding career in the digital marketing industry, then the following are some of the most popular skills in the domain that you can work on:

1. PPC

PPC i.e. “Pay-Per-Click” marketing is a straight forward form of digital marketing in which you need to understand tools like AdWords and Google Analytics. Basically, you have to target select keywords for your client/brand and then bring online traffic to your website under a model in which you pay for the number of clicks that your digital ads get (hence the name “pay per click”).

2. Social Media Marketing

As the name suggests, social media marketing is all about marketing on social media. This can be done with content sharing- you can share appealing and relevant videos, images, GIFs, etc. through your social media account, or you can also publish digital ads directly.

3. Email Marketing

Emails are one of the most popular forms of communication in today’s digital world. You can use them to reach your target customers by sending emails with attractive subjects and also grow business by informing existing customers about new products.

4. Analytics

Campaigns in digital marketing have become data-driven to a huge extent. So, you must be able to use analytics tools to understand what kinds of campaigns are getting better results than others and how you can make the right decisions based on the responses of the web users.

As you can see, digital marketing is quite vast. However, if you are serious about starting a career in it, then you can make the process a lot easier by taking a digital marketing course. For instance,  TSCMC is providing a certificate course in digital marketing with placements at a reasonable price.

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