What are the Top Digital Marketing Strategies of 2019 and Beyond?
August 22, 2019
Digital marketing has come a long way today and we have to deploy different kinds of techniques and strategies to promote a brand in today’s world. The following shed light on some of the most effective strategies that you can start using today:
1. Artificial Intelligence
It’s no secret that artificial intelligence is one of the biggest buzzwords in the IT industry today. However, it’s also made its way across to the digital marketing industry as well.
A common AI application in the digital marketing space can be observed in the form of chatbots that allow websites to engage with their customers 24/7. This leads to better customer engagement and service.
Many processes in marketing are manual and repetitive in nature. These include fetching and recording the contact details of leads, sending emails, scheduling calls, etc. All of these can, and are, automated with advanced software programs. These programs allow marketers and sales professionals to save a considerable amount of time and be more productive.
3. Voice Search
Virtual assistants are becoming more and more popular and they are also changing how we go about marketing. For instance, forward-thinking companies are now joining hands with popular virtual assistants like Google Assistant and Apple’s Siri to improve better services to their customers. For instance, Kotak’s KEYA which is a smart virtual assistant is now on Google Assistant to provide select services to their customers based on voice commands.
Digital marketing is expanding and growing at an exponential rate today. If you want to catch up and build a career in the domain, then it’s strongly recommended that you take a comprehensive certificate course in digital marketing. For instance, TSCMC is providing one at a reasonable price.