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What are Your Career Options After Studying MBA in Marketing?
August 24, 2018
MBA is considered one of the most lucrative courses that you can enrol in after graduation, and marketing is one of the best choices for specialization. However, do you know what are some of your best career options after you have obtained the degree? Let’s take a look at some of them:
Brand Manager
Branding has become a massive industry today as businesses across the globe are understanding the importance of connecting with their target demographic emotionally and on a much deeper level. This is why brand managers are highly sought after.
A brand manager is responsible for identifying potential markets through behavioural and demographic studies. They also help create a unique and positive brand identity for their company.
Most b-school graduates start off as assistant brand managers who are promoted to brand managers after gaining some industry experience.
Research Manager
Marketing requires a lot of research for many good reasons. It allows a company to take a more focused approached and prevent a ”spray and pray” strategy that’s highly inefficient and causes a lot of wastage of money.
All the top companies have their own market research departments while others outsource the process to limit overhead costs.
As a research manager, you work with analytics and big data to identify market trends and nudge the marketing endeavours in the right direction. You may also need to learn how to use some of the basic tools like SAS, SPSS, etc.
Business Development Manager
Business development managers work to improve a company’s financial growth and oversee the marketing staff and assistant managers. They play a key role in setting the company’s strategic objectives, negotiate deals for business expansion and merges, etc.
Business development managers also manage the organization’s biggest clients and ensure that their requirements are aptly met and the relations remain strong.
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Important Links:
- MBA from UK University: https://ask.careers/courses/mba-from-uk-university/
- Post Graduate Diploma in Digital Marketing: https://ask.careers/courses/post-graduate-diploma-in-digital-business/
- Post Graduate Diploma in Integrated Marketing, Advertising & Communication: https://ask.careers/courses/post-graduate-diploma-in-advertising-marketing/
- Ahmedabad: https://ask.careers/cities/ahmedabad/
- Mumbai: https://ask.careers/cities/mumbai/
- TSCMC: https://ask.careers/?post_type=institute&p=401419
- TSCFM: https://ask.careers/institutes/tscfm/
