Why Email Marketing Fails

There is no denying that email marketing is incredibly powerful. It offers excellent ROI and it’s also easy to implement. Yet, many marketers and entrepreneurs have a hard time getting the desired results. Why is that so?

The following are some of the reasons why email marketing fails:

1. Failing to Identify the Right Audience

It goes for all kinds of marketing techniques- targeting the right audience is critical for the success of a campaign. In fact, it’s been found that more than 3/4th of ROI comes from segmented and targeted campaigns.

Before you start shooting emails to a mass audience, it’s important that you study the market first and identify the target users. This can help you create content that resonates with them on a deeper level.

2. Dull Subject Line

Most email users receive more than 50-60 emails a day. So, if you want them to open your emails, then you need to ensure that the subject line of the emails is appealing and maybe even incentivize the user to look into the details.

3. Poor Design

Although the copy plays a huge role in the success of an email marketing campaign, the visuals need to be perfect as well. High-quality graphics reflect professionalism and helps you stand out from other low-grade spam emails.

As you can see, there is a lot to email marketing than you thought. It’s an important segment of digital marketing and you can master it by taking formal education. For instance, you can find the best digital marketing institute in Mumbai for a comprehensive course. You can also take a certificate course in digital marketing with placements on the Internet itself. For instance, there is one offered by TSCMC here.

Related Post:

• Email Marketing for Millennials: A Brief Guide
• Why E-mail Marketing Should be a Part of Your Digital Marketing Campaign

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