Digital marketing has come a long way today. There are so many platforms where the marketers can promote different brands on including email, social media, blogs, streaming websites, etc. and so many techniques to use. However, it’s important to have a good understanding of the latest trends in the industry so that improve your marketing campaigns and get better results.
On that note, let’s take a look at some of the most important digital marketing statistics for 2019:
· Google searches are now becoming more and more local. 46% of the searches are now looking for local information and 72% of consumers who search for local businesses do visit those located within a 5-mile radius.
· No-click searches have also increased significantly. In this, whatever information a user is seeking, Google Search is able to provide the same on top of the search engine results page. So, most users don’t have to click on any of the web pages. This is advantageous to Google of course, but not so much for the digital marketers.
· Several trends are also observed in ecommerce. For instance, it’s been found that by using retargeting techniques, online store owners can make it 70% more likely for a visitor to turn into a paying customer. Also, 98% of B2B buyers now want content through industry thought leaders.
· Top trends in social media include 91% of social media users using mobile devices to access their accounts, close to 88% brands marketing on social media now, and at least 70% of the US population having at least one social media profile.
Do you want to learn all that you need to know about digital marketing? If your answer is “yes”, then do consider enrolling into a proper digital marketing course. Check out the details of the Professional Diploma in Digital Marketing course here