Digital Marketing Vs Traditional Marketing: Which is Better?

Digital Marketing might be a relatively new domain but it’s quickly established itself as an essential component of every company’s marketing strategy.

Although traditional marketing which comprises of print media, television, radio, etc. isn’t going anywhere soon and holds relevance even today, digital marketing which is largely based on the Internet is thriving and delivering better results and ROI.

The following are some of the biggest reasons why digital marketing has proved itself to be better than traditional marketing:

1. Low Cost

Perhaps the most important reason why digital marketing is so popular is that it’s easily affordable. There are a variety of digital marketing techniques such as social media marketing, email marketing, etc. that even a small business owner can afford. However, it’s not viable for many entrepreneurs to create and launch ads on traditional media, especially television and radio which cost a lot.

2. Better Campaign Management

Digital marketing offers some of the most accurate and reliable campaign monitoring and assessment tools. For instance, you can check how your campaign is doing on social media in real-time on the basis of the number of “likes” or “comments” you get in a day. In traditional media, it’s not possible to perform a 100% accurate assessment of your campaigns.

3. Wider Market Reach

Almost everyone uses a smartphone these days. Similarly, a large portion of our population is on social media, so much that there are more than 1 billion people on Facebook alone. Thus, with digital marketing, you can tap into the biggest markets easily.

Digital marketing tools also allow you to customize your campaigns on the basis of age, gender, location, etc. which means you can enjoy a more focused approach rather than “pray and spray” approach which is often the case with traditional marketing.

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