Affle to acquire mobile marketing firm Jampp

Digital Advertising firm Affle on Thursday said it will acquire Latin America-based mobile marketing firm Jampp. The organization, in any case, didn’t uncover the financial details of the transaction.

In an administrative recording, the organization said Affle (India) Ltd through its subsidiaries, has supported 100% procurement of Jampp, a leading programmatic mobile marketing organization.

Jampp is a worldwide stage that began in 2013 in Latin America (LATAM) and its biggest groups keep on being based there.”

We see a ton of complementary strengths for our foundation. We additionally see a lot of synergies in the market center for Affle and Jampp, and accept that this procurement will permit us to scale our business in quickly developing markets like the US and LATAM,” Anuj Khanna Sohum, the Chairman, MD, and CEO at Affle said.

Affle said Jampp’s programmatic mobile advertising platform is used by leading application marketers to procure new clients and furthermore to drive repeat usage and transactions with existing clients.