AIWA to expand product portfolio in India

Japanese consumer electronics brand AIWA, which recently re-entered the Indian market, is expanding its product portfolio and retail footprints in the nation and aims to have sales of one billion dollar in the next five years, said a top organization official.

AIWA India will present a line of luxury Hi-Fi speakers in September, followed by air-purifiers and TV panels before the year end.

“These are steps towards our aim to go for a one billion dollar topline business in India in next five years,” AIWA India Managing Director Ajay Mehta told PTI.

AIWA has re-entered India after a span of 18 years. As per the organization, by and by it is in a setup mode and expects sales of around ₹100 crore in this schedule year.

AIWA is quite encouraged after getting a decent response from the clients in its second innings as the brand is exceptionally “recognizable” here, Mehta said.

“We are very encouraged by the response we are getting from customers,” he said, adding “we hope now with the direct presence of AIWA India. We will actually want to resolve any issues and will able to achieve the desired dream of a billion-dollar topline.”