Consumers are shifting towards trusted brands
December 07, 2020
For Mondelez India Foods MD Deepak Iyer, the challenges posed by way of the current pandemic are “opportunities”. He says the company’s in-home portfolio like biscuits and health beverages witnessed tailwinds, however, the out-domestic-domestic a part of chocolate commercial enterprise noticed headwinds. However, it is improving with more advantageous mobility of consumers.
Black swan activities, like Covid-19, check the mettle of the enterprise and its team. To my thoughts, our biggest mastering has come on the human beings aspect of the commercial enterprise, around the form of management and behavior that our group displayed, which has helped us navigate this disaster.
Our in-home portfolio like biscuits, fitness liquids, and part of chocolate consumption witnessed tailwinds, whereas our out-of-home a part of chocolate consumption noticed headwinds. This is improving month on month with improved outdoor mobility of humans. Our rural and small-metropolis consumption has seen faster recuperation than large towns. Overall, the company is coming back strongly.