DoubleVerify launches contextual targeting solution

Platform for digital media measurement, data, and analytics DoubleVerify has announced the launch of Custom Contextual targeting for DV Publisher Suite.

The new solution enables premium digital publishers to viably adapt in the post-cookie era, without sacrificing consumer privacy, by positively targeting on relevant ads and aligning inventory to advertiser targeting objectives.

“Increased privacy regulation and the deprecation of third-party cookies and mobile identifiers are introducing a shift away from third-party audience focusing on,” said Mark Zagorski, CEO of DoubleVerify. “We are excited to launch DV Custom Contextual for distributers, a privacy safe solution that draws on our 10+ years of experience in ontology to help the both advertiser and publishers drive performance, by aligning ads to content that is contextually relevant to clients.”

Custom Contextual leverages DV’s Semantic Science motor to make pertinent and accurate targeting categories. Using this approach, DV characterizes content into in excess of 2,00,000 ideas, just as new in-market and event based categories, enabling publishers to prioritize and event based on the topics that resonate most with specific advertisers.