Driving consumer advocacy through content

As a marketer one swears on David Aaker’s image the management strategies, in any case, brand marketing has transformed somewhat recently. Traditionally, market shares have had a direct correlation to distribution and CPG organizations have been racing to arrive at each town in India.

However, at the beginning of this century, the internet levelled the playing fields, and distribution is as of now not a benefit the digital era has heralded an age of abundance in terms of brands, communication, options and information.

Online customers today can get the brand they need in any nook and corner, e-commerce organizations have assumed control over the distribution mantle and surprisingly a small brand today can flaunt PAN-INDIA presence with no brick-and-mortar obligation or investment requisite.

This GTM strategy has affected the communication goals and the shape of media spends across brands. Furthermore, D2C brands are leading the way when it comes to the new age brand marketing.

In the offline world, brands would pup money and check out a recurrence of at least 3 and up to 8 to ensure the brand will be reviewed by the consumers who had an Opportunity To See (OTS).