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E-commerce in India clocks 36% volume growth

February 12, 2021

E-commerce in India clocks 36% volume growth
E-commerce in India grew by 36% and 30% year on year in terms of order volume and GMV, respectively in the last quarter of 2020. However, the average order value declined by 5 percent in Q4 2020 as compared with the same time last year, said the report by e-commerce, an e-commerce centered supply chain software as a service (SaaS) innovation platform, and worldwide administration counseling firm Kearney. 
 
The report indicated that individual care, beauty, and wellbeing just as FMCG and Healthcare were the greatest beneficiaries and saw volumes develop by 95 percent and 46 percent YoY, separately. 
 
Level 2 and Tier 3 urban communities represented a 90 percent YoY steady volume and worth development. Strangely, brand sites detailed 94 percent volume development in Q4 2020 when contrasted with the same time in last year. 
 
“The web-based business industry has arisen as the foundation of the retail business and small and huge players have understood the massive potential that internet business holds,” Kapil Makhija, CEO, Unicommerce, said in an explanation. 

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