E-commerce order volume up every festive season

E-trade industry noticed a fifty-six percent boom in order quantity and 50 per cent upward thrust in gross products fee (GMV) this festive season over a similar period ultimate year, a record by means of Unicommerce said on Friday. Unicommerce, an e-commerce targeted SaaS (software program as a service) platform, analyzed purchasing traits for the festive month of 2019 and 2020, and the analysis is 30 days prior to Diwali with a sample length of over 44 million orders.

“This festive season, e-commerce industry reported approximately 56 per cent increase so as extent as compared to the festive season ultimate year (the festive season is one month prior to Diwali in 2019 and 2020). The increasing order quantity also brought about the 50 per cent boom in GMV as compared to the remaining this year’s festive season,” the report said.

It delivered that clients have become more value-aware than earlier than and at the moment are shopping throughout new classes. GMV is a term utilized in online retailing to suggest the gross merchandise fee of the goods bought via the market over a sure period of time.