E-jewellers gets boost as e-tools click with shoppers

Be it due to the revenge shopping factor, festive fervour, or pent-up demand, customers are returned to shopping for jewelry, and this time, the buzz is inside the digital area. Online jewelers are witnessing a standout 12 months as first-time shoppers from urban and semi-urban areas go browsing to shop for jewelry this festive season to keep away from stepping out.

Titan owned-CaratLane, one of the earliest movers inside the area, has seen a forty% increase in traffic and 60% growth in on-line revenue compared to the remaining 12 months’ festive duration. “During the initial section of Covid, the business changed into in large part pushed via our repeat clients, but in the direction of the second one half of, we commenced to peer new customers browsing and buying on line,” Avnish Anand, co-founder & enterprise head, CaratLane, said.

“What’s mind-blowing is the boom of 70-80% from the small-towns as a growing variety of clients gets cozy buying on-line,” he brought.