HDFC Bank launches spot offer on WhatsApp

HDFC Ltd on Tuesday launched a ‘Spot Offer’ on WhatsApp, to give a principal-level home loan endorsement to home buyers in two minutes. This is a stage that will enable prospective borrowers to immediately get a fundamental level of home loan approval instantly. The platform, worked by HDFC and Cogno AI, will offer a conditional home loan approval in a couple of minutes.

Today more than 91% of new loan applications got by the home loan bank are through digital channels up from under 20% before Covid-19 pandemic.

All that the users have to do is initiate a conversation on HDFC’s WhatsApp number (+91 9867000000) and provide basic information in a couple of navigates a directed conversational stream. On-premise of the information keyed in by the customer, a temporary/restrictive home credit offer letter is generated instantly.

The home advance spot offer office can profit 24×7. Notwithstanding comfort, there is no ‘sitting tight time’ for the home credit endorsement letter. This office is accessible to salaried resident Indians.

Talking about the event, Renu Sud Karnad, overseeing chief, HDFC Ltd, said, “We are glad to launch this innovative platform integrated with WhatsApp. This will work with planned homebuyers in benefiting from a loan to buy their dream home. We at HDFC have been focusing and contributing to digital transformation for better client experience and engagement”.