IDFC First Bank partners with ONDC
September 08, 2022
Further, the bank has also started onboarding small merchants who are a part of its current account customers on the ONDC’s seller-side app to expand their digital footprint.
“As a technology-first bank and an early adopter of digital initiatives, we are pleased to be part of a techno-social innovation that will trigger a dramatic shift in the way buyers and sellers interact online,” said B Madhivanan, Chief Operating Officer at IDFC FIRST Bank, in a statement issued by the company.
He added, “By leveraging ONDC, we can enable merchants to mobilise the network effect and unlock value at scale. ONDC is a fully digitally-driven model and aligns with the Bank’s digital and social-good ethos.”
Currently in pilot-mode across 60 cities, ONDC aims to democratise ecommerce by moving from a platform centric model practiced by private players to an open network model, which will be interoperable across buyers and sellers from multiple platforms as well as service providers. The current partner ecosystem at ONDC includes players such as Paytm Mall and PhonePe on the buyer side, Zoho, Snapdeal and others on the seller side as well as logistics providers like LoadShare, Dunzo and Grab. ONDC was launched on December 31, 2021.