Indian large marketplace witnessing a shift to small brands

Pickrr, one of India’s important digital logistics companies catering to the needs of small and medium organizations throughout India, has witnessed terrific modifications in consumer behavior for the duration of the Covid-19. The startup’s founder & CEO, Rhitiman Majumder talks to TOI approximately the challenges confronted with the aid of the logistics enterprise.

In terms of the marketplace, COVID has given a push to the e-trade industry. The general volume of e-commerce orders has shot up drastically. While some of this boom might subside as normalization begins, the corporation believes there are a few everlasting adjustments that have taken place.

Some categories like Ayurveda and pharma have visible nearly 3x growth in order volumes, which foresee would be everlasting modifications. Customer behavior of first time/abnormal buyers had been affected and this might create a brand new set of clients for e-trade.