Meet Vamsi Udayagiri who is doing his bit to bridge the rural divide for organizations and consumers. His most recent venture is Hesa, a Telangana-based rural startup that is associating Bharat with India physically. “It is redefining rural class by giving last-mile physical and digital connect with rural areas,” says Vamsi, organizer, and CEO, Hesa. “Our essential target is to enable brands to arrive at the last mile clients in remote Bharat physically.”
Hesa’s coordinated B2B marketplace connects both ends and enables purchasing and selling with nearly ‘doorstep access’. Hesa’s phygital approach (an actual organization of town level business visionaries called Hesaathis, helped by a digital commerce platform at each town) enables organizations to reach, showcase, convince and transact with their rural target audience, says Vamsi.
Hesa’s aim to be the connector and give end-to-end access to brands, an opportunity to rural consumers, create microentrepreneurs and consequently enable different livelihoods at scale. Starting activities in April 2020, Hesa closed the year with ₹30.12 crores as gross income. It has seen 25% normal month-to-month development and a 65% retention rate.