Meta expands advertising options for cryptocurrency
December 03, 2021
Meta Platforms inc., is making it easier to run advertisements promoting cryptocurrencies as the regulatory landscape for the digital coins has matured. The company said it would expand the number of acceptable government licenses to 27 from three.
Previously, marketers who wanted to promote cryptocurrency had to submit an application including any licenses they have obtained and whether they are traded on a public stock exchange, among other information. Now, the organization make that determination based on its list of eligible regulatory licenses.
Facebook said in a blogpost, “This change will help make our policy more equitable & transparent and allow for a large number of advertisers, including small businesses, to use our tools and grow their business”.
Company is making it easier to run ads about cryptocurrency on our platform by expanding the number of regulatory licenses we accept.
We’re doing this because the cryptocurrency landscape has continued to mature and stabilize in recent years and has seen more government guidelines that are setting clearer protocols for their industry.
These changes will help to make our policy in this space more equitable and transparent and help more advertisers, including small businesses, grow their audiences and reach more potential customers.