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MobiKwik to Invest Rs. 80 cr in Marketing
October 11, 2017
Digital payments company MobiKwik said that it will invest Rs. 60 to 80 crores in marketing and promotion in the next six months to increase the volume of transactions on its platform and expand the customer base.
Akash Gupta, Vice President, MobiKwik, said that they are observing a “phenomenal growth” during this festive season and many activities that are ongoing will continue till January. He also said that they plan to spend Rs. 60 to 80 crores on ATL and BTL (marketing and promotions).