OTT platforms to gear up in 2021

OTT (over the top) consumption is growing day by day in India. With no big release in theatres the corona virus pandemic has come as a blessing in disguise for the OTT platforms in India this year. Several streamers will compete to gain audiences as Indian cinema is planning to return to theatres.

This year, OTT will serve anew fare, while harking back to the viewers with the return of some popular titles. OTT platform will launch various shows on their platform to increase the viewers on their platforms.

Last year due to the complete lockdown in the country due to covid-19 pandemic which changed the way of living which led to the huge demand of OTT platforms in the country, people started watching movies & web-series on OTT platforms.

Fresh content on OTT platforms is increasing the viewers on their platforms daily.