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TCS plans to invest $30-40mn in global running sponsorships
July 22, 2021
Tata Consultancy Services (TCS) said it plans to invest USD 40 million yearly in worldwide running sponsorships and related community programming from 2022 to 2029.
The Mumbai-based organization has signed an eight-year contract with New York Road Runners (NYRR) to expand its title and technology sponsorship of the TCS New York City Marathon through 2029, a statement said.
TCS’s extended partnership with NYRR follows its declaration recently that it will end up being the new title sponsor of the London Marathon starting in 2022.
“All things considered, TCS intends to invest USD 30 million to USD 40 million every year in worldwide running sponsorships and related community programming from 2022 to 2029,” it said.
TCS Chairman (North America) Surya Kant said the organization is delighted to extend its sponsorship of the TCS New York City Marathon, the foremost running event on the planet.
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