Back to Career News

Tourism Australia aims to attract 1,40,000 Indians with its new content marketing campaign

October 17, 2019

Tourism Australia aims to attract 1,40,000 Indians with its new content marketing campaign

Australia is hosting the ICC T20 World Cups 2020 men and women.

India has been growing the tourism market for Australia for 5 consecutive years and now is placed eighth in Inbound Market in Tourism Australia.

In the last ICC world cup of 2015, Australia saw a success rate by attracting 100000 international visitors. For 2020, they are hoping to attract an additional 30000 to 40000 Indians. This will help Australia tourism mark $2.5 billion to earn by the spending of Indians on the trips.

To attract more Indians, Australia has released a 360-degree campaign with a core idea by channeling the audience’s loved sport and Australia’s lifestyle.

The country is targeting the top 8 cities of India which are Mumbai, Delhi, Bengaluru, Chennai, Hyderabad, Kolkata, Ahmedabad and Pune.

Recommended for you ...

Indian Tech Startups Raise $1.6 Billion in Q1 2024, Retail and Fintech Lead Growth
Indian Tech Startups Raise $1.6 Billion in Q1 2024, Retail and Fintech Lead Growth

March 28, 2024

Fintech Experts Advocate for Cohesive Regulatory Framework Amid Rapid Digitalisation of Finance
Fintech Experts Advocate for Cohesive Regulatory Framework Amid Rapid Digitalisation of Finance

March 27, 2024

Indian Payment Aggregators Rush to Obtain International Payment Licences
Indian Payment Aggregators Rush to Obtain International Payment Licences

March 27, 2024

Chat on WhatsApp