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Wavemaker partners with Amazon Advertising
October 12, 2021
Wavemaker is working with Amazon Advertising to access its overlapping audiences API, which gives insights to assist with understanding the connections between a brand’s audience and other audiences on Amazon. It will enable planners to access insights directly to input into media plans and campaigns.
The cooperation will permit Wavemaker to make strong audience strategies and realize customers’ digital maturity plans.
Mudit Jaju, worldwide head of e-commerce business, said, “Our cooperation with Amazon Advertising is a recognition of Wavemaker’s leading offer in e-commerce solutions and demonstrates the capabilities of our operating system and Provocative Planning platform. With access to Amazon Advertising’s Overlapping Audiences API, we can better optimize our customers’ Amazon campaigns and help them driving growth.”
Toby Jenner, the CEO, Wavemaker, added, “I’m very proud of this declaration. Through our continual drive to positively provoke ourselves and our strong alliance with Amazon Advertising we would now be able to offer our customers a bar-raising level of audience planning. I consider this to be as another way we fulfill Wavemaker’s guarantee to always track down a better way of growing our customers’ business.”
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