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4 Components of a Perfect Elevator Pitch
January 19, 2019
Time is one of the most valuable assets in a business. This is why you must master the technique of a good elevator pitch if you are in marketing or sales.
What’s an Elevator Pitch?
Simply put, an elevator is a sales pitch i.e. a short description of an idea, product or service that you have to complete in less than two minutes which is the maximum time you can get in an elevator ride (hence the name!).
Simply put, an elevator is a sales pitch i.e. a short description of an idea, product or service that you have to complete in less than two minutes which is the maximum time you can get in an elevator ride (hence the name!).
Essential Components of Elevator Pitch
An elevator pitch is made of four key components which are:
An elevator pitch is made of four key components which are:
Problem
You want to lay out the problem first. For instance, it could be that there aren’t many AI-powered solutions for SMEs today, or supply chain management isn’t as effective as it should be.
You want to lay out the problem first. For instance, it could be that there aren’t many AI-powered solutions for SMEs today, or supply chain management isn’t as effective as it should be.
Solution
Once the problem is clear, you can jump to the solution. Tell how you are going to make a difference using as few words as possible. Highlight your company’s strengths by sharing real examples and facts whenever necessary.
Once the problem is clear, you can jump to the solution. Tell how you are going to make a difference using as few words as possible. Highlight your company’s strengths by sharing real examples and facts whenever necessary.
Financial Summary
You can’t skip the finances in your pitch, but in light of brevity, you don’t need to provide the details of your sales and marketing projections. Instead, you can just summarize the expense budget and highlight only the key numbers.
You can’t skip the finances in your pitch, but in light of brevity, you don’t need to provide the details of your sales and marketing projections. Instead, you can just summarize the expense budget and highlight only the key numbers.
Simplicity
You get a short window to explain an idea so you must choose your words wisely. Avoid filling your pitch with unnecessary jargon and marketing filler and focus on only the key aspects of the idea.
You get a short window to explain an idea so you must choose your words wisely. Avoid filling your pitch with unnecessary jargon and marketing filler and focus on only the key aspects of the idea.
To be a top marketing professional, you must know how to create the perfect sales pitch. It also helps to have an executive MBA degree if you want to climb up the corporate ladder faster.
For instance, you can apply for the executive MBA program by ask.careers that’s offered by a top UK university with financing facility.
Important Links:
- MBA from UK University: https://ask.careers/courses/mba-from-uk-university/
- Post Graduate Diploma in Banking & Finance: https://ask.careers/courses/post-graduate-diploma-in-banking-finance/
- Post Graduate Diploma in Digital Marketing: https://ask.careers/courses/post-graduate-diploma-in-digital-business/
- Professional Diploma in Banking and Financial Services: https://ask.careers/courses/professional-diploma-in-banking-management/
- Professional Diploma in Digital Marketing: https://ask.careers/courses/professional-diploma-in-digital-marketing/
- MBA for Executives: https://ask.careers/courses/mba-for-executives/
- Mumbai: https://ask.careers/cities/mumbai/
- TSCMC: https://ask.careers/?post_type=institute&p=401419
- TSCFM: https://ask.careers/institutes/tscfm/
