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4 Facebook Marketing Tips Every Small Business Should Know
December 07, 2018
Facebook is easily one of the most popular social media platforms for marketing, especially for small businesses. This is because it allows you to promote a brand to a broader spectrum of audience without spending a penny. However, there are certain things that you can do to make the most of your marketing campaigns. These are:
1. Creating a Proper Profile Page
Make sure that you put a lot of thought into your Facebook profile. It should contain all the important details including your business hours, phone numbers, and office address. It should also include a concise but complete description of your business i.e. what’s it all about and what’s its mission statement.
2. Get Positive Reviews
Facebook allows users to post reviews and ratings of different pages, especially the business pages. Naturally, if there are too many negative reviews on your page, then it can turn away potential customers. Thus, it’s important that you create a positive brand image and connect with your target demographic in a way that they want to write positive reviews of their own accord.
3. Share High-Quality Content
There are millions of Facebook pages and a good chunk of them share images, videos, etc. on a daily basis. Naturally, if you want to stand out from the rest, then you must focus on creating “shareable” content i.e. content that’s either interesting or informative. Remember, the more creative you are, the better are the results.
4. Learn and Adapt
You can’t create a Facebook marketing campaign and then forget about it. From time to time, you have to modify it as trends change or when you launch new products/services. You can do this in the best way possible by monitoring various metrics, or better still, using a proper social media management tool like Hootsuite.
Facebook marketing is extremely powerful when done right. Hopefully, these tips will nudge you in the right direction. Good luck!
Photo on Visual Hunt
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