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All You Need to Know About the New LinkedIn Company Pages

January 31, 2019

All You Need to Know About the New LinkedIn Company Pages
LinkedIn is the biggest social network platform for professionals today and Company Pages is one of its biggest features which allow various brands and businesses to showcase themselves in the industry. 

Originally launched in 2010, LinkedIn Company Pages have come a long way today. However, the portal relaunched these pages recently with various new and interesting features. These are as follows:

Better Content Suggestions
LinkedIn now highlights the topics and content that’s trending with your target demographic on the platform. Using this information, you can now create content that’s more engaging to your audience and expand your reach easily.

Better Conversations
The administrators of your company page can now post or respond to comments with the LinkedIn mobile app. They can also use hashtags with the page to track conversations and mentions on the platform. 
While the admins can still post images and videos as they used to earlier, they can now also share presentations, spreadsheets, and other documents as well.

Custom Headers
You can now create customer headers for your Company Pages. For instance, you can add a custom logo and header at the top of your company page. Plus, there is an attractive “Follow” button too that can make it easier for you to make new connections on the go. 

Easy Promotions
Another notable change in the new format is the shifting of the Products and Services tab to the right sidebar from the navigation bar. So, you can now feature your top products and services more prominently.

Want to learn how to make the most of LinkedIn’s Company Pages and other features along with other platforms? 

Check out the professional diploma program in digital marketing by clicking here.

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