#CMCFacilitators

Prof. RakeshVanarse (Brandcepts Advertising & Communications – Founder and CEO)

1. What is so unique about this campus?

Ans. The Layout of this campus unlike other campuses is very unique. The moment one enters this campus, he /she has a different frame of mind. The bean bags, Comic section, the casual seating arrangements etc. This ambience gives us the real time experience of working in a real media house.

2. Which is your favourite assignment that you have given to the students?

Ans. My ideal assignment would be one where I tell students to pick a brand of their choice, understand and study it thoroughly .Also they would be asked to give their own recommendations to enhance the brand value.

Post this, they should communicate their recommendations to the Brand Manager and try to ascertain whether their study is accurate or not. This will give the students hands on experience in the branding of a product/service.

3. Which is your favourite live project that you have given to the students?

Ans. I would like to give the students a live project on building an Ecommerce site. Also the entire operations and marketing of the site has to be done by the students. The students will also understand the responses on social media. This would ensure more learning for the students.

4. What is the first adjective which comes to your mind when you enter this campus?

Ans. Freedom .That’s the one feeling that I get once I enter the premises. Creativity and expression are the main USPs of this campus.