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Creative Ways to Use Instagram for Marketing
February 20, 2019
Instagram is one of the biggest photo and video-sharing platforms on the Internet which is why it can be used for marketing different products and services with high-quality content. The following are some of the best ways to go about it:
1. Discounts and Promotions
Instagram is perfect for hosting contents and promotions. You can do this in many ways like sharing a photo with a caption that highlights a discount or coupon or you can otherwise add the text to the photo itself. You can also promote the offer in your Instagram Story.
2. How-to Videos
How-to videos are incredibly popular on Instagram especially those related to fashion and beauty as the platform itself is largely popular among fashion and lifestyle communities.
The key to successful how-to videos is keeping them short and informative. However, you also want to keep them focused on your products so that the viewers can easily see the merit of buying the same.
How-to videos are incredibly popular on Instagram especially those related to fashion and beauty as the platform itself is largely popular among fashion and lifestyle communities.
The key to successful how-to videos is keeping them short and informative. However, you also want to keep them focused on your products so that the viewers can easily see the merit of buying the same.
3. Instagram Business
Rather than using the standard user profile, you should switch to the Instagram Business profile that gives you more control over your marketing campaigns.
With Instagram Business, you can use the analytics feature to measure your growth in tangible figures like the number of followers, post engagement stats, etc. You can also make it easier for potential customers to find you as you can set up the contact button and add website link, address, business hours, etc.
Rather than using the standard user profile, you should switch to the Instagram Business profile that gives you more control over your marketing campaigns.
With Instagram Business, you can use the analytics feature to measure your growth in tangible figures like the number of followers, post engagement stats, etc. You can also make it easier for potential customers to find you as you can set up the contact button and add website link, address, business hours, etc.
4. Giveaway Contests
Rewarding Instagram users and your customers with free goodies is a great way to promote your brand. Just make sure that you capitalize on it as much as possible. For instance, you can ask the users to add three of their friends or upload photos with your products in order to participate.
Rewarding Instagram users and your customers with free goodies is a great way to promote your brand. Just make sure that you capitalize on it as much as possible. For instance, you can ask the users to add three of their friends or upload photos with your products in order to participate.
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