#CMCExperiences

Donning the avatar of digital ninja for India’s largest education conclave, Nikita Srivastava, our PGIMAC student is going places.

Being a media student, I had realized one thing during the process of my learning, that nothing gave me as much thrill as being a part of understanding and executing events. Having been a part of Bollywood Music Project, I had already learnt that executing an event of such a grand scale required tremendous team work and dedication and willingness for crazy work hours.

I had enjoyed this stint thoroughly and drew great amount of learning from it. It was time now, to be a part of something larger and crazier. The Event Capital team was in charge of ‘The Times Edutainment Show’. The sheer scale of this event was huge. Being held in the hub of media- Mumbai, the fifth edition of India’s largest creative education conclave was an out and out roller coaster ride. 

I was a part of the edition that took place in Mumbai. I was assigned the duty to take charge of the digital platforms and carry out the communication process on that front. Given the vast reach and engagement of social media, this was exciting as well as challenging. Preparing the strategy to reach out to the young audience that seeks a career in media, I was thrilled at the opportunity, as I knew what it felt like to be of them before I took up the IMAC course at TSCMC.

A range of industry stalwarts, media biggies, a series of interesting workshops and a sea of students; I was game for it all. I had a great team with help of which I was able to perform my role in a seamless manner. Events do come up a bunch of last minute preps and alterations and that’s why one has to always be on their toes. Covering each aspect of the show for our audience was a bit tedious but absolutely fruitful. When you are covering an event digitally, you have to be absolutely in sync with ‘NOW’!

Audiences today prefer live feed, latest trends, a bunch of interesting posts; and do be able to do all of that and at the same time making them aware of a plethora of schools and colleges (more than 50) taught me a great deal.

Here are a few things that I learned about handling the digital platforms for the Edutainment Show:

Timely updates are the most crucial aspect of an event.

Highlighting venue details and details of seminars/ workshops, makes people aware on the lines of what’s in store for them. Audiences want to know the take away.

Live updates/ feeds, are gaining more prominence due to its accessible feature. Nothing generates better curiosity than playing peek a boo with your audience, who- if interested, will definitely visit the event.

Introducing the workshop and the speakers, so that the students can gather better know how about the field that they are about to enter and what do the head honchos from the media sector have to say.

Outlining fascinating insights about the media field. Well, that’s what the whole event was about- to be a door into the world of media.

And acknowledging the speakers as well as the participating schools, because without them the place would be nothing but a bunch of empty stalls and a grand set up.

Besides these few things, I learned through my observation of several processes and execution that digital communication can change the game for an event drastically if done in the right manner.

Crisp and clear communication is the key! I felt like a digital ninja after the event was done.  I have learnt to plan, post, monitor and evaluate feedback and polished my skills by being a part of such a grand educational event. This opportunity helped me understand the relevance of digital communication from a different perspective.

Like they say- It’s not easy being a ninja but it’s one hell of a ride.