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Facebook Marketing Tips and Tricks Every Marketer Should Know
March 15, 2019
Facebook is the largest social media platform today that offers tons of features for both users and digital marketers. However, that doesn’t mean that Facebook marketing is easy. If you don’t know what you are doing or lack the knowledge of all the tools that are provided to you, then you can easily fail to meet your marketing goals.
The following are some of the most useful tips and tricks about Facebook marketing that can give a boost to your campaigns:
1. Facebook Pixel
Facebook Pixel is a code that you can use with your website to track conversions from Facebook ads. You can also use it to adjust your ads to target the groups that are most interested in. To use this feature, just follow these steps:
- Go to Facebook Ads Manager
- Click on “Actions” and select “View Pixel Code”
- Copy the code and paste it in the header tags of your website
2. Use Triggering Keywords
When you create promotional posts/ads, then make sure that you add a few triggering keywords at the end of the content. For instance, after highlighting the features of a particular product, you can say that it’s available for a limited period only, or it’s is available at a 50% discount for the first 20 customers. These kinds of messages create a sense of emergency and help increase the conversion rate.
3. Target Men and Women Differently
Your marketing campaigns should be targeted towards different demographics. However, you should also target men and women separately because their requirements and preferences can be quite different. For instance, men usually look for functions and features in a product while the women look for a comfortable experience and good aesthetics.
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Important Links:
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- TSCFM: https://ask.careers/institutes/tscfm/
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