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Future of Digital Marketing Jobs in India
June 04, 2019
India, with a population of more than 1 billion ranks second in the world in terms of internet users, surpassing even the US. The use of the internet even for day to day activities has made it the lingo of the century and has even shaped the market domain in the role of digital marketing. And when we say digital marketing, it encompasses a wide range of opportunities that still need to be explored. This article will give you a glimpse of the future of digital marketing opportunities in India.
Today, everyone has access to mobile phones, leading to an increase in the number of web users, and in concurrence, development of online businesses.
Statistics show that around 90% of the businesses in India will depend on digital marketing for their expansion. India comes third after UK and USA in terms of e-commerce.
Reports also suggest that India will be a hub for digital marketing, with the promise of 20 lakh job opportunities being created by 2020. Based on these facts, a career in digital marketing sounds promising. The fact that most of the companies are going to be digitalized by the end of 2020 is acting as a stimulus for future job growth. Also, an increase in the demand for certified digital marketers is fueled by institutes offering digital marketing courses. Also, many institutes offer some of the best digital marketing courses that equip individuals with technical skills.
Different branches of digital marketing that have great future scope include content marketing, social media marketing, search optimization and so on. Content is essential for all marketing strategies. Almost 50% of companies indulge in content and related strategies to enhance their businesses. Social media marketing depends highly on the use of social media. Nearly one -third of the population currently uses some or the other type of social media platform. It is estimated that 33% of the traffic from Google’s organic search results goes to the first searches. This means that knowing search engine optimization strategies will give you a cutting edge in the digital marketing industry.
Now that you know the scope of digital marketing jobs in India, you can enroll in institutes that offer top digital marketing courses with placements to ensure a sure shot entry into some of the best digital marketing companies.
So, if you want to pursue a career where you can be creative as well as earn handsomely, then digital marketing is the way. And with the current scope of digital marketing jumping long strides, the future of a digital marketer is set for sure.
Want to enroll for a course to enhance your prospects of a better digital marketing career?
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