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How Important are Visuals in Digital Marketing?
September 01, 2018
Visuals play a huge role in all forms of marketing and digital marketing is no different. In fact, they are more important in the latter because in this day and age, the attention span of an average individual has dropped to just 8 seconds! So that’s all the time you get to grab someone’s attention to try and convert them into a customer.
Let’s take a look at some of the major ways by which visuals affect your marketing campaigns:
Triggering Emotions
Digital marketing has a lot to do with storytelling and connecting with the target demographic on an emotional level. Since our brains can process graphics more easily than text or sound, creative visuals can be actively used for triggering emotions in people and sending the appropriate message across easily.
Packing Loads of Information Together
If you provide a page full of text along with an image that portrays the same information to someone, which format do you think will be given more attention? The image, of course! So, not only visuals tend to get attention more easily, they can also be used when you want to market a number of features/ideas at the same time without overwhelming the audience.
Better Results in Social Media Campaigns
Social media marketing is one of the most popular and most effective branches of digital marketing. However, the marketing campaigns work best with original and creative images, memes and videos. In fact, it has been found that content with relevant images gets 94% more views than content without any relevant images. Also, tweets that have photos are retweeted 35% more than those without one. (Source: contentmarketing).
Visuals are extremely important in digital marketing. This is the reason why a lot of companies have started publishing content in the form of infographics that educate their customers in an interesting and effective manner. In fact, it wouldn’t be an exaggeration to say that you can’t imagine good digital marketing without visuals.
Photo on VisualHunt.com
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