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How Technology Has Changed the Face of Marketing Today!
September 04, 2018
Technology has revolutionized the marketing industry on many levels. For starters, today’s marketers focus a lot on social media marketing and mobile marketing compared to the traditional marketing techniques which are largely based on channels like television and newspapers. Correspondingly, the cost of investment has also dropped significantly.
The following are some of the major ways modern technologies have changed how we market products and services today:
Bigger Markets
It has become a lot easier for even small businesses to reach a wider audience and that too without having to break the bank. Social media marketing is a good example of this in which any business can create an account and start publishing quality content to attract more users. Similarly, by setting up a blog one can receive a lot of organic traffic from Google searches itself.
Accuracy with Metrics
Most of the marketers use professional analytics tools to monitor their marketing campaigns closely and bring improvements on the basis of the data collected. For instance, you can compare two different kinds of Facebook videos published by you to see which one got more views and shares and start creating more content like it. Similarly, you can go through a list of relevant keywords and select the ones that are performing well on the search engines.
Connecting with the Customers
Previously, most of the marketing techniques were part of a one-sided communication. Through advertisements, the marketers were able to deliver the message but had no way of knowing how it was received, at least in an accurate manner. However, today’s marketers can check the response of their target demographic in real-time by checking the comments and likes/dislikes on their content. They can also respond to their comments and listen to their concerns. In fact, customer-centric businesses try to interact with their customers as much as possible to build a positive brand image.
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