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How to Use Influencers in Your Social Media Strategy
March 18, 2019
Social media is one of the most powerful digital marketing channels that you can tap into. It offers various opportunities for you to grow your audience on the Internet. Influencer marketing is one of them.
1. What is Influencer Marketing?
Influencer marketing is marketing with the help of “influencers” who are social media users with a large number of fans/followers who take their opinions about different subjects/products seriously. So, the idea is to get the influencers to talk about your brand in a positive manner so that more users become your customers.
2. How You Can Use it in Your Social Media Strategy?
To take advantage of influencer marketing, take the following steps:
- Find Popular Influencers: The first step is to find some of the most popular influencers on social media. There are a variety of tools that you can use for this including Buzzsumo, Kred, and Klout. Otherwise, you can directly Google the names of the top influencers in your industry.
- Select influencers that fit your brand’s profile. In other words, pick the ones whose language, content, etc. reflect the mission and vision of your brand.
- Incentivize your influencers. To promote your brand on their social media channels. For instance, you can share exclusive details about upcoming products/services or provide free samples for them to review. Otherwise, you can pay a flat fee for a set number of Tweets, YouTube videos, etc.
To make the most of influencer marketing, try to give your influencers as much creative freedom as possible. Allow them to express themselves freely so that promote your company in an authentic manner. Also, it’s important that your relationship with them is strong and genuine.
Do you want to learn more about influencer marketing, and other forms of social media marketing? If your answer is yes, then check out a professional and affordable digital marketing course offered by us.
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