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Job Opportunities in Digital Marketing

May 30, 2019

Job Opportunities in Digital Marketing

Digital marketing is slowly becoming the most important avenue for marketers. Today, every company has at least one SEO specialist or a content writer. This is an indication of the blooming scope of digital marketing in India.

You would be surprised to know that digital marketing has turned into a competitive industry with an expectation of 20 lakh job opportunities being created by 2020. And if you want to know about the different fields in digital marketing and the opportunities they offer, then this article is a must read for you.

1. Product marketing

Jobs in product marketing profile include product marketing specialist, product marketing manager, director of product marketing and so on.

An important requirement for product marketing jobs is excellent verbal and written communication skills and organizational and program management skills. As a fresher, a product marketing manager earns around 3 lacs p.a.

2. Content marketing

Content marketing is a major area that focuses on creating and distributing relevant content to different audiences. You can be a content marketing specialist or a content marketing manager if you have a knack for writing and possess excellent leadership skills.

You can also enroll in institutes offering digital marketing courses that include content creation and content management as part of their curricula. The starting salary of a content marketer profile is around 3 lacs p.a.

Read also: What is the value of Digital Marketing in Industry?

3. Social media marketing

Social media marketing allows marketers to reach out to a wide range of customers with the help of social media platforms. The profile includes social media coordinator, social media manager, social media influencer and so on with an average starting salary of around 2.5 lacs p.a.

Many of the top digital marketing courses outline their curricula with social media marketing, social media strategy, and influencer marketing content that will help individuals like you to become experts in social media marketing.

4. Designing

Designing is a collaboration of different fields such as graphic design, visual design, user interface design, web design and so on. You need to be proficient in Adobe skills to be a visual designer, or a UX/UI designer. If you want to be a creative director, you should be able to develop innovative ideas for image branding, campaigns, and marketing securities.

As freshers, UX designers earn around 3- 3.5 lacs p.a. in established digital marketing companies. Some of the best digital marketing courses are a combination of digital marketing and digital tools that will make you an expert in designing.

5. Search Engine Optimization

The main highlight of digital marketing jobs is the SEO related opportunities that tempt candidates. An SEO specialist must be familiar with different SEO tools and Google Analytics. Other profiles include the post of SEO managers and SEO executives.

The average starting salary for a Search Engine Optimization (SEO) lead is 3 lacs p.a. All professional digital marketing courses consist of SEO and SEM modules, that has become one of the necessary requirements for today’s digital marketing world.

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