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Popular Content Types and Their Proper Usage
November 17, 2018
Content is the meat of digital marketing. Without content, there can be no marketing. However, to get the desired impact from your content, not only should you work on improving its quality but also learn how different content types are supposed to be used.
In this blog post, we take a look at some of the popular content types and the correct way to use them.
1. Blogs
A blog is one of the most powerful forms of content that you can use today. You can use it to inform the customers about a particular brand and its products, improve SEO and web visibility, and also to nurture customer engagement and loyalty. However, quality is the key here. If there are any typos or grammatical errors in the content, or in case the content itself isn’t interesting, then it won’t do you any good.
Another thing to remember about blogs is that you should be consistent in your publishing schedule. Ideally, you should publish a new blog post every week.
2. eBooks
Good eBooks aren’t easy to create. Depending on your subject, you have to do a lot of research and proofreading just like any paperback book. Also, eBooks are generally offered to build credibility. So, if your brand offers expense management services, then you need an eBook that shows why you are an authority on the subject. The readers won’t do business with you unless they are convinced that you are a leader in the industry as portrayed in the eBook.
3. Video
Videos have become incredibly popular lately. Even the social media giant Facebook has started focusing on making videos more easily accessible and watchable to the users. However, there are still many marketers that don’t know how to create good quality videos. The following are some tips for that:
- Try to tell a story in a video if you are marketing a product/service.
- Make sure that the intro is interesting enough for the viewer to stick around.
- Make the video mobile-friendly.
- Use a professional video editor for special effects and polishing.
Read Also: Growth of Video Marketing, and Why You Need to Use it
These are some of the most popular content types that you should use in your marketing campaigns. Each serves a different purpose, and once you have understood that, nothing can stop you!
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