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Top Influencer Marketing Tools That You Can Use for Free!
October 06, 2018
Influencer marketing has become one of the most powerful and effective marketing techniques used by a large number of brands today. It allows an organization to expand its reach in the fastest way possible and also connect to the target demographic in an organic and natural manner.
Since influencer marketing is a relatively new form of marketing, it’s not easy to get it right. Plus, it’s really important that you pick the right influencers for your brand so that they deliver the correct message while sticking to the brand’s voice.
The following are some of the best influencer marketing tools that you can use for free:
BuzzSumo
BuzzSumo makes it easier to find the best influencers on the web. It offers in-depth content sharing analytics and influencer details on a user-friendly dashboard. You can search for the topics and products you are interested in and see the popular content shared on the same along with the name of the sharer himself.
Klout
Klout was launched in 2008 and was one of the first to score social media users on the basis of their “social influence”. However, this feature has drawn massive flak over the past few years with critics calling it “socially evil”. That doesn’t mean it isn’t a good product. If anything, it simplifies the entire process of finding the right influencers by assigning a score to each account.
PeerIndex
PeerIndex is one of the more advanced influencer identification tools in the industry. This is because its developers believe that an influencer’s significance isn’t dependent on just the number of followers they have or the number of posts they publish a day. According to them, the real value of an influencer lies in their ability to drive conversions and motivate actions in their fans or followers. Thus, it’s an excellent tool to use if you think beyond the numbers i.e., about the bigger picture.
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