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Top Lead Generation Strategies for 2019
December 29, 2018
Today, marketing is largely driven by Internet-based techniques like content marketing, email marketing, etc. However, we are now moving towards even more advanced techniques like automation and chatbots. So, in this blog, we take a closer look at some of the best lead generation strategies that will prevail in 2019:
Marketing Automation
Automation has changed several business processes like expense management, payroll management, etc. However, now it’s also taking marketing to the next level.
There are all kinds of marketing automation programs that you can use today to discover leads, nurture them through automated responses, and finally convert them into paying customers by using the data of past interactions that are collected by the program itself.
According to an infographic from Invesp, marketing automation drives a 14.5% increase in sales productivity and 12.2% marketing overhead.
Chatbots
No matter how big of a team you have today, there is only so much that you can do in a limited number of hours per day and with the limitation of one customer at a time per executive. However, chatbots can solve this problem and help you capitalize on the hours after the office is closed.
Chatbots are intelligence, cheap, and easy to use. There are a variety of chatbots for every major social media platform like Facebook and Twitter. You can just pick the ones you like the most and set them up. These chatbots can receive feedback/complaints from your customers, guide the buyers through the purchase process, and even offer product recommendations. They are incredibly powerful and there is no reason for you to not use them.
Retargeting
Almost every competitive business and marketing agency today uses remarketing aka retargeting. With this, you can track the leads that have visited your website or showed interest in your products through some other means by using browser cookies and other forms of scripts.
An easy way to use retargeting is to use Google AdWords. Otherwise, there are many third-party services too like Perfect Audience.
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