Top SEO Trends in 2019
January 28, 2019
Search Engine Optimization or SEO is one of the most important components of digital marketing. However, its trends change a lot from time to time. Let’s take a look at some of the major ones to look forward to this year:
1. Top-Notch Content
Publishing exceptional and high-value content has become more important than ever for SEO. Google algorithm has become highly advanced and can now assess content on a wide range of parameters including readability, information value, duplicity, context relevance, etc. So, if you want better ranks on the SERPs, then your content should be informative, relevant, original, and interesting.
2. Subject Expertise
Google’s search quality rating guidelines now reflect a new trend called EAT i.e. expertise, authority, and trustworthiness. So, it’s a good idea to leverage data from reputed and well-known sources and give credit whenever necessary. If you are able to build authority around a particular subject, then SEO can become a lot easier for you.
3. Technical Aspects
SEO has become a vast subject and there is a lot that you need to master if you want your website to get the top ranks. To learn all the basic and advanced techniques, you can also get a professional digital marketing course with placement.