"We have always been innovating": Roma Balwani, Chief Group Communications Officer, Mahindra & Mahindra Ltd.

Like many large corporates, Mahindra Group also had humble beginnings but over the years, it has grown into one of the largest MNCs in India. What do you think are the driving forces behind the company’s growth?

I would say Mahindra is a company that is always innovating. We never stopped discovering. Moreover, we did everything to know what exactly our customers need and we manufactured exactly that. So our driving forces would be that we have always been innovating, trying new ideas, we know what our customers need and we believe in our products.

Being a Chief Communicator Officer, what are your key responsibilities at Mahindra Group?

As a CCO, I have to fulfill a lot of roles and have responsibilities like:

•   Developing communications strategies to improvise public relations

•   Assessing and making improvisations in school’s communications program

•   Developing strategies for maintaining public relations

•   Maintaining positive and credible print and media relations

•   Managing regular media briefs regarding the activities of an organization. Also, maintaining positive relations with customers and guests through letters, mails and correspondence