What is Blog Marketing? What are its Pros and Cons?

Blog marketing is one of the oldest forms of digital marketing. However, it’s effective even today and used by all the major online and offline businesses. The question is- what’s it all about, and what are its benefits?

What is blog marketing?

• It’s one of the best ways to improve the search engine ranking of a website.
• Creating a professional blog has become quite easy today. There are all kinds of designing and branding tools that even a small business owner can use himself.
• Blogs are of huge help in gaining trust in the market and to establish credibility. There are various ways to create and publish content, and using the right techniques, a blog can create a massive base of customers within a short period.

• Blog marketing only works if its content is fresh. The blogs must be updated on a regular basis as the search engines value only fresh content.
• Maintaining content quality can be challenging especially if the budget is limited. The marketer needs to come up with creative ideas on a daily basis and ensure they are aptly presented in the content as well.
• Unlike other forms of digital marketing such as banner ads or affiliate marketing, blog marketing can take a long time before showing satisfactory results.