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What is Blog Marketing? What are its Pros and Cons?

September 14, 2018

What is Blog Marketing? What are its Pros and Cons?

Blog marketing is one of the oldest forms of digital marketing. However, it’s effective even today and used by all the major online and offline businesses. The question is- what’s it all about, and what are its benefits?

What is blog marketing?

As the name suggests, “blog marketing” is a form of marketing that’s done with the help of blogs. The marketers use a blog alongside the business website to improve its web visibility and help reach wider markets easily.

The following are some of the biggest advantages of blog marketing:

  • It’s ones of the best ways to improve the search engine ranking of a website.  
  • Creating a professional blog has become quite easy today. There are all kinds of designing and branding tools that even a small business owner can use himself.
  • Blogs are of huge help in gaining trust in the market and to establish credibility. There are various ways to create and publish content, and using the right techniques, a blog can create a massive base of customers within a short period.
Blogging has numerous advantages other than the ones above. However, it comes with its share of risks and challenges as well. Some of these are:

  • Blog marketing only works if its content is fresh. The blogs must be updated on a regular basis as the search engines value only fresh content. 
  • Maintaining content quality can be challenging especially if the budget is limited. The marketer needs to come up with creative ideas on a daily basis and ensure they are aptly presented in the content as well.
  • Unlike other forms of digital marketing such as banner ads or affiliate marketing, blog marketing can take a long time before showing satisfactory results.

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