What’s the Difference Between Digitalization and Digital Transformation?
September 12, 2019
Many people use the terms digitalization and digital transformation interchangeably. The truth is that both terms are related to each other but they have different purposes. To understand that, you must first understand the difference between digitalization and digital transformation.
Digitalization refers to the conversion of analog media into digital media that comprises bits i.e. digital data that can be understood and processed by computers. When companies take the path of digitalization, then they convert documents like invoices, brochures, etc. into their digital counterparts. However, it could also mean to automate select business processes.
A company can digitalize a business process like accounting and invoice tracking. In doing so, it can automate the creation and updating of financial records and invoices.
What’s Digital Transformation?
Digital transformation means to create new business applications that can work with the organization’s existing data and applications. For instance, a company can use AI-powered bots to address customer queries on their website or app. This is an actual digital transformation as the job of a full-time customer support executive can be undertaken by a software program. Another example is to take advantage of the gig economy that digitizes services (you can get the services through digital means i.e. online).
Digitalization and digital transformation are two important parts of digital marketing. However, you can get a deeper understanding of both by taking a comprehensive course in the same. For instance, there are certificate courses in digital marketing in Mumbai that you can check out. A good and affordable option is available here too which is offered by the best digital marketing institute in the country.