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Who Will Come Up With The Best Sales & Branding Strategy for BlackBerry India?
September 05, 2013
Three teams have already been formed and students from both PGDBM batches – 2012-2014 and 2013-2015 – have commenced work on this project. They have begun to conduct an analysis of the current scenario and the phone brand’s major competitors and their offerings.
The teams are expected to take into account the company’s existing resources and constraints, based on information that has been shared by Mr. Lalvani himself about the company.
On October 4, Mr. Lalvani himself will come to the CFM campus to listen to the students’ ideas and pick the team that has the most critically thought-out sales and branding plan for BlackBerry.
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