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Apple plans to expand ads business

April 23, 2021

Apple plans to expand ads business

Apple Inc is intending to grow its advertising business by adding a second advertising slot in its App Store search page’s “suggested” area, the Financial Times covered Thursday.

The new advertising slot, which will be carried out before the month’s over, will permit advertisers to advance their applications across the entire organization, instead of in light of specific searches, as per the report.

The report comes as Apple plans to send prompts to iPhone clients to permit applications to utilize their information for personalized advertising, a move that has drawn backlash from tech rival Facebook Inc, which argues the changes will hurt the social media company’s ad business. Apple didn’t immediately react to a Reuters demand for comment.

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